Humboldt Made. Working in Co-opetition!

Since I first got involved with Humboldt Made I have used the phrase Co-opetition so many times in my business dealings.  Everyone I state that phrase too lights up, laughs and really becomes inspired by the notion.

Humboldt Made is an organization that helps local small businesses become successful larger businesses. Being behind the Redwood Curtain and all, we are often sheltered from the outside world of commerce and business networks.  Tulip is a perfect example of a business that has seen tremendous benefits from becoming a member of Humboldt Made, and I would like to share with you in that experience!

So it all started in March of 2013 when HM's founder Angie Schwab put out an add for a call to local businesses to come and be a part of a buyer tour here at Mad River Brewery Tap Room in Blue Lake.  I had not had any local involvement in the business community up until this point.  I had been in business for many years and had somehow missed the train to the center of Humboldt's business networks.  It wasn't intentional by any means, just unfortunate.  I decided to respond to this add and was immediately contacted by Angie about getting involved with Humboldt Made.  It was too late to get me on board for that years event, but she really wanted me to attend so that I could start getting involved.

I showed up and of course saw all my local faires that I know and love on display.  Everyone was happily sharing what they have and there seemed to be a strong sense of pride and ownership gleaming from these amazing artisan business owners.  I knew I wanted to join in.  I needed to feel supported in my efforts too, after all I had no one to talk to about business in my world.  No one to bounce ideas off of, to help me learn from my mistakes, to help me make better decisions.

Humboldt Made expressed themselves proudly and its business members having "rural sophistication" was the talk of the town.  I became engaged. I met so many sweet people with very similar passions as my own. Yes, some of them were in direct competition with me, and many in competition for the dollar in general. This did not stop us from becoming friends and wanting to help each other along the way.  I noticed people offering to pass along contact and networking information, or offer to send their competitors samples to a buyer.  This is not general practice in the world of business.  Everyone knows that your competitors are your enemy right? NO that is the opposite of what happens at Humboldt Made.  People are working in Co-opetition and its very inspiring!

After the first buyer tour I was approached by Angie and she mentioned that I had been nominated to be on HM's Board of Directors.  I was like, "Me"? And looking around to see make sure. I was so elated that I had been considered for this position.  I had no Board experience but Angie said that other board members found me mature and very business minded, and that was what they were looking for.  So then my journey working within the organization began. 

I felt so proud to sit at a table with all of these professionals in my community. Owners of businesses that I have admired, respected and supported for almost 20 years. Fire and Light, SunValley, Six Rivers Brewery, Mad River Brewery, Eel River Grass Fed Beef, Humboldt Hot Sauce, Los Bagels, Riverbend Cellars and lets not forget Yakima! The board was so diverse with professionals like Chris Gaines from HSU and Alanna Powell from Folklife Society and SnapFan. The experience to work with these folks, mix with them and be of equals boosted my esteem in so many ways. And guess what? It boosted my business.  All of a sudden everyone wanted to help me and see Tulip succeed.

We had an event, "Humboldt Made Film Premiere" September of 2013. I was asked to speak at this event which was my first public speaking experience. It was nerve racking.  I had just been to New York for an event called Elements NYC, a perfumers showcase in upscale Manhattan.  I got up and spoke about my experience, and this is what I shared on stage with a shaky but proud voice...........Going to Elements was not planned very far in advance! I was asked last minute to participate, pulled the funds together and called Angie. "HELP" I said. "I need to pull this off". Angie immediately said she wanted me to take product from HM members over to share with the shows promoters.  She called upon Bill Prescott (HM Board member) and Marketing Manager at Sunvalley Foral Farms. "Let's send tons of Tulips to NYC for Tulip's booth"! Next thing I know she has me going over to Baroni to set me up with jewelry sets to wear at the show.  Dick Taylor chocolates sent me over with a box of their chocolate bars and Riverbend Cellars with a case of wine! I'm now a walking Humboldt Made ad!!  I was overwhelmed with support and encouragement.  I still to this day cant thank everyone enough for pulling that together! When my speech was done everyone was clapping and I was crying inside.  I felt for the first time in my life that someone appreciated my efforts and I was lifted up to see the horizon of what the future could bring.

Humboldt Made has continued to pull through for Tulip on so many levels. I have had mentoring from Don Banducci, one of Humboldt's most famous business owners, being one of the founders of Yakima. We have had many good talks in "The House that Yakima built" aka Don's home! He has always welcomed all of us budding entrepreneurs into his home and amongst his family. We continue to feel supported by other new mentors as well as Tulip grows! 

Giving back? YES!  This spring we are working with a group of student from Humboldt State University who are in a Business Consulting class. We have opened up our doors and all of our secrets to allow them to study what we do.  It has been a good experience. I personally am mentoring small businesses every chance I can, when I am asked or needed.  I hope to continue to give back to new HM members what has been given to me.

So here we are in 2015, and Humboldt Made has a new Executive Director this year, Aaron Carter.  Angie moved to North Carolina with her family and we were kind of devastated.  More emotionally than anything else!  The transition has been a challenge but we are doing so many great things this year and next year, and Humboldt Made is sure to continue to shine and do what it has always done best, help others by working in CO-OPETITION!

Thanks for reading and Happy Spring!


Victoria England - Tulip Founder/Mixologist

Beach Waves, Sea Salt and Redwoods

As many of you know, Tulip was started in Humboldt County where the salty air meets the lush balmy Redwoods. Our many rivers rage through mountains of tight knit communities living off the grid. Its a different world up here in Humboldt, one only fully understood when someone physically comes here for the experience.

My post this week will give you all a small peek at what we have here, and as this blog continues I can get into depth on topics like Saving the Redwoods, camping, hiking, farms, culinary delights, herbalism and Humboldt's infamous counter culture lifestyle.

Yesterday after work my fiancé and I went out to the beach with the dogs.  I haven't had much time to go there in the last several weeks, having just been traveling and doing a big trade show! I was able to take a moment to myself on a rock overlooking a tide pool.  The glassy serenity of it all was intoxicating with soft waves as the tide descended. Humboldt beaches are rugged.  The type where massive boulders sit out only 100 feet from the shore.  They even have their own community of Redwoods upon them. They are ancient and bring peace.  I looked down at the tide pool area and noticed something.  It wasn't what I saw, but what I did not see.  Life.  I'm sad to say that our beaches have taken a downturn since Fukushima. We read all of the media's fear mongering about what the radiation is doing to us and our environment, but do we witness these affects? I am no scientist so I cannot say what has caused this, but where are all the mussels? And anemone's? Perhaps a few here and there but not as it used to be.

Humboldt's Redwoods as you all know are also ancient.  To be amongst them is to bare witness to the prehistoric.  No person can deny the power one feels in their presence. It gets to your core and leaves a mark.  I am happy to announce that Tulip has decided, as a part of our new "give back" program to donate a percentage of sales to Saving the Redwoods!  This will allow us to donate to many organizations that support the eco-systems of the Redwoods, including watershed restoration and protection, forestry programs and environmental protection non profits in our area.  Spiritually this makes sense for me.  Of all the times Ive spent frolicking amongst my Redwood friends, Im sure they have spoken to me, and surely asked for my help. When the Trilliums bloom in spring, they thank the sun for another year upon return.  Trilliums only grow amongst the Redwoods and we wouldn't have them without their embracing parents.

As we move forward with our program, one of our first calls to action is a local non profit called Eel River Clean up Project.

(ERCP) - click here for the eel river clean up project on Facebook

 Some local Southern Humboldt friends of mine decided to get together and do something hand on about the enormous illegal dumping of trash that has been happening on the river for decades.  Its really incredible what they have accomplished.  A cleaner healthier Humboldt is their motto.  This couldn't resonate any more with me and my core values.

Some history on the Eel.                                                      

The river and its tributaries form the third largest watershed entirely in California, draining a rugged area of 3,684 square miles (9,540 km2) in five counties. The river flows generally northward through the Coast Ranges west of the Sacramento Valley, emptying into the Pacific Ocean about 10 miles (16 km) downstream from Fortuna and just south of Humboldt Bay. The river provides groundwater recharge, recreation, and industrial, agricultural and municipal water supply. Since the early 20th century, the Eel River has been dammed in its headwaters to provide water, via inter-basin transfer, to parts of Mendocino and Sonoma Counties. During the 1950s and 1960s, there was great interest in building much larger dams in the Eel River system, in order to provide water for the State Water Project. Although the damming would have relieved pressure on California's overburdened water systems, it stirred up decades of controversy, as some of the proposals made little economic sense and would have been detrimental to an ailing salmon run. The Eel was granted federal Wild and Scenic River status in 1981, formally making it off limits to new dams.[10] Nevertheless, logging, grazing, road-building and other human activities continue to significantly affect the watershed's ecology. (WIKIPEDIA)   




Its time for me to get back to work, Im mixing up some minty fragrances today.  Love my mints! Eucalyptus is so therapeutic and really does it all for me! Check out our Enlighten Mint from the Charmed Collection!  It helps with headaches, stress, colds, allergies and mosquitos.

Blessings and a Bright day to you all,



Natural Products Expo West ~The Beauty of it All ~

Greetings Everyone!

What an amazing last week we have had here at Tulip! After my trip to Minneapolis to Target Headquarters, we set off to Anaheim for Natural Products Expo West!  Being our second year at the show I knew what to expect and had done things differently this time around!  Instead of driving down a rental van packed with booth materials (14 hours one way), we flew! We were brave and shipped the booth down this year and it was so worth it.  We used the GES freight option and they were extremely helpful in the process.  The show was a hit!  We had many people coming directly to see us, having already looked us up or heard about Tulip Perfume.  I was thrilled with their responses.  Ive never seen so many women smell my perfumes and have a total emotional reaction.  I think what I have achieved is the ability to create scents that remind people of someone or somewhere.  This can be a very powerful thing. Our Tea Rose seems to remind many of their grandmothers house or bedroom.  One woman's eyes filled with tears at remembering, and then mine filled with tears too.  It truly is a human experience to remember fondly our loved ones and all the memories.  

tulip's charmed collection created a stir with our whimsical earthy displays, and chunky stunning amethyst crystals abound.

At the show we were invited to sing karaoke one night at a whole foods party! Wow, and that is exactly what I did! Those of you that know me, know that i love karaoke!  I sang some songs and had some good conversation with fellow industry leaders.  Expo west brought so many new people my way, new connections which i see as being long lasting relationships.  I am excited to share more as they unfold.

So what were some of my favorite products at the show this year?? Easy!

Acure Organics! A new and very clean skin & haircare line based out of florida.

beautiful products by acure!

beautiful products by acure!

scotch naturals--natural nail polish! revolutionizing the nail care industry-with a most non toxic and water based line of beautiful nail lacquers.

Mid-West and travel tips

This weekend I returned from Minneapolis, where I met with Beauty buyers at Target Headquarters.  They were very friendly and hospitable. My entire time there I found everyone to be the same.  I met many locals who were born and raised in Minnesota, and they all had a common kindness I found endearing.

Oh but the climate there!! It was -15 when I got off the plane!  Each day the temperatures remained cold and dry.  My skin took a beating.  At one point my face was chapped from walking down the street. What were my remedies?

SALVE!!  I make a great skin salve out of jojoba oil, coconut oil, infused herbs and essential oils.  I had this in my purse at all times and used it for face, lips and hands. 

Lip Balm!!  I use Kivi Organics Lip Balm!! I love all of their products! I also had an EOS lip balm in my luggage! 

Target has impressed me lately with the hiring of their new CEO Brian Cornell.  He is taking on a new perspective about what Target guests needs and wants are.  And I have a funny story.  I had just got out of my meeting with Target's fragrance buyer.  It was a great meeting.  I was leaving the offices and ended up out in the Skyway System, in between restaurants and shops.  I was looking for a restroom.  I see a man coming toward me on his phone.  He was the first person closest to me and he looked like he knew where he was going.  I stopped him politely and asked "Can you please tell me where the restroom is?"  He stopped and looked around and smiled and began to say he wasn't sure where it was from there.  I realized very quicky after asking him, that he was Target's CEO Brian Cornell!  He was very polite and had a friendliness to him.  I thanked him and let him on his way.  I couldn't believe that I had asked the CEO of Target where the restrooms were!  How funny! See below an image of Minneapolis Skywalk system

Restaurants i recommend in Minneapolis! 


the union rooftop

Surdyk's-minneapolis airport

I want to thank the hyatt regency there for being so helpful and accommodating.  I would most definitely return there to stay.

Have a lovely weekend!



Sexy Valentine and Moving Forward

Today another Monday rolls around.  And yes, we are moving forward.

That seemed to be the theme for this weekend here in Humboldt.  Whether it was on a business level, relationship, or friendship, moving forward ends up being the best and only way to survive.

Tulip has been invited to a very important meeting in another state, to meet with a major brick and mortar retailer.  In only two short weeks we have had to pull together our team, create a strategic plan, create an investment portfolio, a product road-map and a powerful presentation to demonstrate why Tulip is so right for their stores, and for the beauty industry in general.  This is MOVING FORWARD!  It is the natural progression of all things.  When you work so hard on something for so long there ends up being an enormous amount of momentum behind you, that eventually pops and sends you flying into space. GRATITUDE can be our only mantra. Given this amount of work we are doing, I am finding it hard to sleep! I have back tension and headaches.  This too is part of the process! This kind of growth and "moving forward" can be very stressful and hard to manage.  So what am I doing to take care of myself? BATHS! WALKS! SEX!

Yes you heard me, sex.  It is the #1 stress reliever.  If you are fortunate to have a loving partner or someone you trust, sex can help reduce your stress levels.  A little Lavender Rose Oil by Tulip helps calm the senses and create a bond between two people. We have had several customers coming back for more Lavender Rose from our Charmed Collection, because they said they use it for massaging their partner!  This is great news. we had a local car salesman come in for this product for his wife.  turns out he used it to set the mood for a romantic interlude, and she sent her friends here to get some too! she must have been pleased with the results!  This product is fabulous and turning out to be a BEST SELLER!  It is French Lavender and Rose Absolute Essential Oils in an organic Jojoba base.  It's the purest of the pure! It was a happy Valentine's day here in humboldt.  hope you found love, in whatever form it came to you!



victoria england


A Windy Weekend!

We survived a massive storm here in Humboldt County, CA this weekend! Winds of 60 MPH ripped through our little coastal streets taking out power lines, fences, trees, you name it. My fiancé's mother lives on 3 acres in the Redwoods up the hill from the little fishing village of Trinidad.  She was lucky to have missed a 30 foot top of a Redwood tree falling 6 inches from the house.  It took out all of her power, large portion of fencing and chicken coop..chickens are fine :)

I was fortunate to not have lost power this weekend and spent time drinking hot cinnamon tea and diving into the worm hole of social media.  On Friday Tulip had some big press and I was able to see how fast the "buzz feed" works.  Here's a link to our article in the Times Standard:

I also did a TV Interview with fox 28.  See link: it was certainly an experience to do the interview! I was very nervous and worried that i wouldn't be able to speak as eloquently as usual about my company!  but i pulled through and the piece is very good.

twitter had some interesting turns this weekend as people started seeing tulip in the press.  we gained many new followers!  we have been making twitter relationships and that makes me happy.  a few to vanila, a natural fragrance and body care company whom i admire a great deal, vegan beauty review, cult of pretty, jane daly, just to name a few whom are beauty bloggers. its great to finally connect with the natural beauty portal in social media. 

My favorite deodorant!

My favorite deodorant!

vegan beauty review had tweeted a segment about vegan beauty products at target!  I chimed in and said, "Us too", just online!  Here is there blogpost:

I hope that they get a chance to review some of our beautiful perfumes!  target has been making a major effort to join the green beauty movement, and i applaud that!

Overall its been a great weekend.  Windy walks on the beach both Sat and sun, dinner with my girlies at brick and fire in eureka, one of humboldt's best restaurants! And of course social media buzz and fun!

Hope you all have a happy week! stay dry and warm and smiley!


Victoria England

Tulip CEo and Founder

To Blog or not to Blog..That is the Question!

Hello friends.

I am Victoria England, the owner of Tulip Perfume and I welcome you here!

This is my first blog post so bare with me. I have often considered doing a blog for our website but have only just decided to make this task a priority.  You may ask why? Seemingly today it's crucial to take all opportunity to share information with your customers and potential businesses partners. However, the truth is that most small businesses like Tulip don't have the time to tackle social media, blog posts and newsletters.

We strive to share the best quality products for you all, But lately Ive been asking myself, "Are we also striving to bring them the best information about these types of products, and the industry in general?"

Today I'm starting the owner of this company I will continue to grow and expand my own knowledge about natural beauty products and the industry, and I will share with you my findings.

I will also share with you my community.  Humboldt County is a rich and diverse place and there is a lot happening here that the rest of the world should see.  Along with myself there are hundreds of entrepreneurs crafting and creating amazing things behind the Redwood curtain.  I'd like you to also meet them! Perhaps you'll be inspired to come to the majestic Redwood Coast of California to see for yourself.

In the mean time, as you may now start to google flights to Arcata. (That's ACV Airport for those about to check it out), please stay tuned for more on our blog!

Today's finding are this:  Cucumbers over the eyes ACTUALLY works to reduce inflammation!  I cant believe it!  I did some tests after a night of one too many champagnes and not much sleep.  I saw a reduction in puffiness and tired eyes.  I wanted to share that because of course we have all heard this works, but have we actually tried it?  Organic Cucumber is better. :)